Content and Social Media Specialist

Job Description

Responsibilities:
• Plans and produces majority of content for internal- and external-facing including website, marketing pieces, social media posts, advertisement not handled by organization’s partners, eNewsletters and videos.
• Coordinates, writes and develops content for use outside of the organization to promote EveryStep services and needs, including for media relations use.
• Captures and edits video, independently and in collaboration with partners and outside vendors.
• Provides creative and content direction, scriptwriting, etc.
• Handles all social media administration, from planning through post-creation and posting, to audience engagement, and final evaluation.
• Oversees and manages the organization’s content library – how it’s set up and structured, file-saving guidelines, cataloging, etc.
• Assists with all PR and communications initiatives as needed.
• Collaborates with other departments to coordinate specific service or department social media and content.
• Collaborates with employees to promote organization’s services or events.
• Ability to monitor online activity across departments and geographical areas to ensure individuals are following the established best practice guidelines.
• Supports greater social media participation among organizational leadership.

Qualifications:
• 3+ years of Journalism or media background preferred, with an understanding of public relations and marketing
• Knowledge and articulation of EveryStep services, mission, vision, etc.
• Plan creation, organization and administration
• Excellent interpersonal communication skills
• Identifying relevant content topics and applying them within overall planning
• Knowledge of social media practices and trends
• Understanding of different tools for outreach and news dissemination
• Writing, editing and proofreading experience
• Videography and video editing; interviewing and storytelling; and use of various software platforms