Marketing & Public Relations Manager

Job Description

Marketing/Communications
• Leads all marketing and communications efforts, with overall responsibility for:
• External marketing and communication, including referral outreach; branded materials; advertising (online and offline); emails and e-newsletters; social media; written, video and audio content; public relations and media relations.
• Internal communication, including internal newsletter, various announcements, staff events and presentations, etc.
• Manages other marketing/PR/communications team members, providing day-to-day direction.
• Counsels all departments within the organization on marketing and communication, and ensures they have support from the Marketing & Communications team.
• Acts as primary liaison with organization partners, vendors, contractors and others assisting with marketing/communications.
• Responsible for annual marketing and communications planning, providing direction to those with responsibility for components of the plan.
• Manages the EveryStep brand and relates guidelines for promotion and communication; oversees any changes and/or updates to brand standards.
• Collaborates with organizational partners across communities, including other healthcare organizations.
• Collaborates with teams to provide communication support for various initiatives.
• Measures and analyzes the effectiveness of communication campaigns and initiatives using various analytics tools and provides actionable insights and recommendations for improvement.
• Provides strategy and oversight to EveryStep’s hospice team marketers.
• Manages budgets for marketing and communication campaigns.

Social Media
• Collaborates with Content and Social Media Specialist to plan social media content.
• Directs social media strategy.

Media Relations
• Handles all media relations activity as the primary spokesperson for the organization.
• Manages and maintains positive relationships with media contacts, and key stakeholders to secure media coverage and maximize brand exposure.
• Monitors media coverage and social media conversations to identify trends, opportunities, and potential risks, and develops appropriate responses.
• Responds to media inquiries for information release.

General
• Represents EveryStep in reporting on marketing and communications initiatives to governing boards and other stakeholders.
• Stays updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.